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19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving Invention – Adweek

19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving Invention – Adweek

DIGITAL MARKETING NEWS

19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving Invention – Adweek


DEAF 911, A NONPROFIT OUTREACH OF ST. ANN’S CHURCH & COMMUNITY FOR THE DEAF, DEAF 911, SAATCHI & SAATCHI WELLNESS, NEW YORK

Best Practices: Charity/Pro Bono/Pro-Social Invention

Deaf or hard-of-hearing persons in America can order a pizza faster than they can contact 911, and less than 1% of the 6,100 emergency call centers are equipped to handle text-to-911 calls, making them four times more likely to die in an emergency. Deaf 911 aims to change those sobering stats. A prototype app, it connects a deaf person to emergency services in 30 seconds using an intuitive chat interface that provides real-time talk-to-text conversations with 911. “The democratization of 911 isn’t just a belief; it’s a right. But the law has not been followed,” says Scott Carlton, creative director, Saatchi & Saatchi Wellness. “It’s important to fill this unmet need and help save lives.” —Rae Ann Fera

JURY

A special thanks to our jury of industry leaders for helping us select this year’s honorees.

Chair: Tracy Quitasol, managing director, OMD Create

Brilliant Akakpo, coordinator, global creative marketing, Netflix

Amy Avery, chief intelligence officer, Droga5

Adam Baskin, director of innovation, Tool of North America

Lisa Bennett, CCO, Laughlin Constable

Judith Carr-Rodriguez, partner, CEO, FIG

Renee Cassard, chief audience officer, Hearts & Science

Aaron Evanson, ecd, VMLY&R

Jim Garaventi, founding partner, cd, Mechanica

Vann Graves, executive director, VCU Brandcenter

Kris Hoet, evp, global head of innovation, FCB

Katy Hornaday, evp, ecd, Barkley

Ellen Mullen, associate creative director, Situation Interactive

Rose Odeh, CMO, Optometrist Inc.

Mark Ray, principal, CCO, North

Garrick Schmitt, global director of experience, Essence

Katie Scott, managing partner, Bullish

Latha Sundaram, global business director, PHD

Patán Tarazaga, CCO, Latin America, Wunderman

Dara Treseder, CMO, Carbon

Louisa Wong, COO, Carat USA

Jim Wood, partner, ecd, AnalogFolk



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