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33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement – Adweek

33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement – Adweek

DIGITAL MARKETING NEWS

33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement – Adweek


When it comes to the birds and the bees, most people would agree that a talk between parents and their children is a good idea. Of course, nudging mom and dad to start that squirmy discussion is another matter entirely. Three decades ago, Planned Parenthood devised a novel way to try. In the fall of 1986, billboards and bus posters popped up around Baltimore featuring an inquisitive pre-pubescent boy posing the question: “What’s an Orgy?”

Adweek, which is celebrating its 40th anniversary this year, was among the many media outlets to say uh-oh over this one. Though the tagline made clear the campaign’s noble intent (“If your kids aren’t asking you, they may be asking for trouble”), Baltimore nevertheless “erupted” over the ads, we reported in our September 15 issue.

Why had Planned Parenthood chosen Baltimore? Charm City’s charming behavior had resulted in America’s highest teen pregnancy rate.



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