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A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service – Adweek

A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service – Adweek


A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service – Adweek


XOXO, Gossip Girl fans — the series is coming back with a new story on a different network.

WarnerMedia’s upcoming streaming service HBO Max is rebooting the beloved teen soap, the company announced Wednesday.

The service, which just revealed its name last week and is slated to debut in spring 2020, has greenlit 10 episodes of what’s being described as an extension of the series. The original show followed a group of precocious private high school students in New York as their dramatic lives were documented by an anonymous blogger called Gossip Girl. It aired on The CW from 2007-2012 and was loosely based on the book series of the same name by Cecily von Ziegesar.

“Eight years after the original website went dark, a new generation of New York private school teens are introduced to the social surveillance of Gossip Girl,” according to the logline for the upcoming program. “The prestige series will address just how much social media—and the landscape of New York itself — has changed in the intervening years.”

Joshua Safran, a former showrunner of the original series, will serve as writer and executive producer of the show, WarnerMedia said Wednesday. Gossip Girl creators Josh Schwartz and Stephanie Savage will also serve as executive producers, along with Leslie Morgenstein and Gina Girolamo.

HBO Max did not say whether cast members from the original series will appear on the new program, or when the new series will premiere.

The reboot of Gossip Girl is the latest in a series of ambitious programming announcements for HBO Max, which WarnerMedia hopes will compete with streaming giants like Netflix and upcoming streaming services from companies like Disney. The service, which is expected to premiere next spring with about 10,000 hours of content, has snapped up big library titles like Friends and The Fresh Prince of Bel-Air along with a robust original programming lineup featuring stars like Anna Kendrick and Kaley Cuoco, and producers including Riverdale’s Greg Berlanti.

Gossip Girl isn’t the only indication that WarnerMedia is looking to leverage its valuable IP to attract paying customers to its upcoming streaming service. The company has lined up an animated series based on the 1984 film Gremlins, as well as Dune: The Sisterhood, set in the world of Frank Herbert’s book Dune, both of which will stream exclusively on HBO Max.

It’s unclear whether HBO Max is looking to secure streaming rights for the original Gossip Girl series, which is currently streaming on Netflix. HBO Max declined to comment, and Netflix said the news doesn’t impact its current license for Gossip Girl, but declined to specify when that deal expires.


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