When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the Gen Z-centric social media platform that would have made the 2005 consumer’s eyes glaze over with confusion. It’s safe to say he underestimated just how much the industry would evolve.
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