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After the Pandemic, What Does the Future Hold for Events?

After the Pandemic, What Does the Future Hold for Events?

DIGITAL MARKETING NEWS

After the Pandemic, What Does the Future Hold for Events?

In the wake of the Covid-19 pandemic, we’ve seen a shift from in-person to virtual events. More recently, we have seen the rise of hybrid events. Although each event brings its own benefits, few believe the limitless audience of a virtual event is worth the in-person trade-off of a live event. Financial Times’ Orson Francescone and Group Nine’s Lindsay Leaf joined Adweek’s Elevate: Publishing event to discuss best practices, insights and projections for future events. 


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