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Brands Fall Short on Social Media When They Lose Their Voice

Brands Fall Short on Social Media When They Lose Their Voice

DIGITAL MARKETING NEWS

Brands Fall Short on Social Media When They Lose Their Voice

In January 2017, Wendy’s revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit gold that day when the brand chose to respond to a Twitter user who, as Wendy’s playfully accused, “had forgotten refrigerators existed.”

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