Brandweek Sports Summit Masterclass: Growing Your Career in Sports

During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder and have fun while doing it. Lesson 1: From Ball Girl to CMO: Keys to the GameTaught by Melissa M. Proctor, Chief Marketing Officer, Atlanta HawksLesson 2: Focus on the FundamentalsTaught by Adam Grossman, EVP and Chief Marketing Officer, Boston Red Sox and Fenway Sports ManagementLesson 3: Pick 6: How to Turn Your Game AroundTaught by Julian Duncan, SVP and Chief Marketing Officer, Jacksonville JaguarsFor more Brandweek Masterclasses, visit the masterclass library.


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