Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day – Adweek

In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing “normal” family activities, such as fishing, cooking, sharing a beer and just spending quality time together.

Monica Rustgi, vice president of marketing for Budweiser, said in a statement, “On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.”

Three families are featured where the stepfathers came into their stepchildrens’ lives when they were young: Victor and Mark; Chloe and Randall; and Shealyn and Paul.

Paul recalls his approach to finding a balance with Sheelyn. “As a stepfather, you have boundaries, and you know, the relationship develops over time. And I just took things day by day, and we grew as a family.”

Chloe noted how she grew up fantasizing about her parents getting back together and that she was reluctant to let her stepfather Randy into her life. She said, “It took some time, but I suddenly saw Randy in a different light. There is this person right here that loves me and that will do anything for me.”

The three stepfathers in the video are treated with a surprise at the end when their stepchildren want to be legally adopted by them. Each stepfather, teary-eyed and caught off-guard, happily accepts the new commitment. Budweiser then encourages viewers to share their own stories of parental figures found through blended families.

For every story shared on Budweiser’s social media post before June 16, Budweiser will donate $1 to The Stepfamily Foundation to support blended families.

CREDITS:

AGENCY: DAVID the Agency (Miami)

Spot: For the Father’s Who Stepped Up

Client: AB-Inbev: Budweiser US

Group ECD: Tony Kalathara Group Creative Director: Danny Alvarez

Group Creative Director: Jason Wolske

Sr. Art Director: Aaron Willard

Sr. Copywriter: Jaime Villalva

Copywriter: Dan Flora

Head of Global Production: Veronica Beach

Producer: Marina Rodrigues

Sr. Business Affairs Manager: Barbara Karalis

Director of Strategy: Jon Carlaw

Sr. Planner: Matias Candia

Planner: Anastasia Lara

Managing Director, Global COO: Paulo Fogaça

Head of Account Management: Carmen Rodriguez

Account Director: Gabriella Fabbro

Account Supervisor: Monique Beauchamp Estrella

CLIENT: ABInbev – Budweiser

US US Chief Marketing Officer: Marcel Marcondes

Group Vice President, Core & Value: Ricardo Marques

Vice President, Marketing: Monica Rustgi

Senior Brand Director: Madison Pietrowski

Senior Brand Manager, Digital: Marni Hamberg

Senior Media Manager: Erica Biancalana

PRODUCTION: Stept Studios

Director: Dana Romanoff

Executive Producer: Nick Martini

Business Manager: Alex Martini

EP/Head of Production: Laura R. Cushing

Producer: Lendi Slover

Production Coordinator: Anh Phan

Director of Photography: Mack Fisher

1st AC: Loren Hamilton

2nd Camera Operato: Cam Riley

Gaffer: Ryan Oppedisano

Grip:, Jason Rupe

Production Designer: Tim Miller

Sound: Bobby Vonghom

HMU/Styling: Lisa Gardner

DIT: Jack Damon

On Set Assistant Editor: Kristen Garris

Contract Coordinator: Maggie McLandsborough Good People Casting

EDITORIAL – Stept Studios

Head of Post Production: Connor Scofield

Post Producer: Tamara Treu

Lead Editor: Connor Davis

Assistant Editor: Max Pankow

Assistant Editor: Kristen Garris

Sound Engineer: Eric Crepeau

Colorist: Mark Todd Osborne

MUSIC – Search Party Music

Composed by: Justin D Wright

Executive Producer: Winslow Bright

PR AGENCY

PR Agency: 3pm Agency

Network: McCann World Group (MWG)

Holding Company: IPG

MEDIA AGENCY

Media Agency: Dentsu Group (Vizeum)