DIGITAL MARKETING NEWS
Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day – Adweek
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Budweiser’s latest Father’s Day spot is a heartwarming tearjerker.
In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing “normal” family activities, such as fishing, cooking, sharing a beer and just spending quality time together.
Monica Rustgi, vice president of marketing for Budweiser, said in a statement, “On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.”
Three families are featured where the stepfathers came into their stepchildrens’ lives when they were young: Victor and Mark; Chloe and Randall; and Shealyn and Paul.
Paul recalls his approach to finding a balance with Sheelyn. “As a stepfather, you have boundaries, and you know, the relationship develops over time. And I just took things day by day, and we grew as a family.”
Chloe noted how she grew up fantasizing about her parents getting back together and that she was reluctant to let her stepfather Randy into her life. She said, “It took some time, but I suddenly saw Randy in a different light. There is this person right here that loves me and that will do anything for me.”
The three stepfathers in the video are treated with a surprise at the end when their stepchildren want to be legally adopted by them. Each stepfather, teary-eyed and caught off-guard, happily accepts the new commitment. Budweiser then encourages viewers to share their own stories of parental figures found through blended families.
For every story shared on Budweiser’s social media post before June 16, Budweiser will donate $1 to The Stepfamily Foundation to support blended families.
CREDITS:
AGENCY: DAVID the Agency (Miami)
Spot: For the Father’s Who Stepped Up
Client: AB-Inbev: Budweiser US
Group ECD: Tony Kalathara Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Sr. Art Director: Aaron Willard
Sr. Copywriter: Jaime Villalva
Copywriter: Dan Flora
Head of Global Production: Veronica Beach
Producer: Marina Rodrigues
Sr. Business Affairs Manager: Barbara Karalis
Director of Strategy: Jon Carlaw
Sr. Planner: Matias Candia
Planner: Anastasia Lara
Managing Director, Global COO: Paulo Fogaça
Head of Account Management: Carmen Rodriguez
Account Director: Gabriella Fabbro
Account Supervisor: Monique Beauchamp Estrella
CLIENT: ABInbev – Budweiser
US US Chief Marketing Officer: Marcel Marcondes
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Senior Media Manager: Erica Biancalana
PRODUCTION: Stept Studios
Director: Dana Romanoff
Executive Producer: Nick Martini
Business Manager: Alex Martini
EP/Head of Production: Laura R. Cushing
Producer: Lendi Slover
Production Coordinator: Anh Phan
Director of Photography: Mack Fisher
1st AC: Loren Hamilton
2nd Camera Operato: Cam Riley
Gaffer: Ryan Oppedisano
Grip:, Jason Rupe
Production Designer: Tim Miller
Sound: Bobby Vonghom
HMU/Styling: Lisa Gardner
DIT: Jack Damon
On Set Assistant Editor: Kristen Garris
Contract Coordinator: Maggie McLandsborough Good People Casting
EDITORIAL – Stept Studios
Head of Post Production: Connor Scofield
Post Producer: Tamara Treu
Lead Editor: Connor Davis
Assistant Editor: Max Pankow
Assistant Editor: Kristen Garris
Sound Engineer: Eric Crepeau
Colorist: Mark Todd Osborne
MUSIC – Search Party Music
Composed by: Justin D Wright
Executive Producer: Winslow Bright
PR AGENCY
PR Agency: 3pm Agency
Network: McCann World Group (MWG)
Holding Company: IPG
MEDIA AGENCY
Media Agency: Dentsu Group (Vizeum)
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