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Bustle Digital Group Acquires Tech and Science Site Inverse – Adweek

Bustle Digital Group Acquires Tech and Science Site Inverse – Adweek

DIGITAL MARKETING NEWS

Bustle Digital Group Acquires Tech and Science Site Inverse – Adweek

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Bryan Goldberg is making additional moves in digital media. Goldberg’s Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed.

The acquisition represents yet another for Goldberg and BDG, which gobbled up a number of digital media brands (many of them for relatively cheap prices), including Nylon, The Zoe Report, Gawker, Flavorpill Media, Mic, The Outline, Bustle, Romper and Elite Daily.

This move also reunites Goldberg with Dave Nemetz, who each worked to found Bleacher Report before it sold to Turner. Nemetz is currently Inverse’s evp and will stay on in the role at BDG, according to Digiday, which first reported the news.

The new group of tech and brands will be overseen by Josh Topolsky, who joined BDG from The Outline, who said the acquisition won’t lead to layoffs, Digiday reported.

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