When the U.S. women’s national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps of another pioneering athlete who’s featured in a new campaign timed for Women’s Equality …
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Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal.
Vice president and deputy general counsel Paul Grewal said in a Newsroom post Friday that the company has made heavily redacted internal emails from
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You don’t have to go far to find a Dum Dum lollipop. They’re often up for grabs at doctor’s offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite flavor.
This ubiquity
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The state of New York is putting the future of its license plate in the hands of its own residents.
Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state’s next license plate will
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Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact.
Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance
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When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he …
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YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site.
Shane Huntley of Google Security’s Threat Analysis Group discussed the removals in a blog
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Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing.
This statistic was revealed by president and CEO Fabrizio Freda in Estée Lauder’s second-quarter earnings call this
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Popeyes, a nearly 50-year-old fried chicken chain generally known both for its good food and spotty service, has long lagged behind global leader KFC in terms of size and behind Chick-fil-A in terms of customer experience. (KFC boasts about 4,000
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In a field of two dozen Democratic candidates for president, there’s naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on solving the climate crisis.
Inslee withdrew from
…Why You Should Follow Internet Marketing Trends
Today, the world is unimaginable without web-based technology. We communicate, work, do our shopping, and pay bills online. Technology is an integral part of the daily routine. This explains why an online presence is crucial for companies. Internet marketing news is something every business owner must follow. Why is it important to know what is new in digital marketing? Here are three main reasons.
Advertising drives sales, but do billboards still work? When consumers are reached via the Internet, digital advertising news forms the basis of promotional campaigns. Today, increasing numbers of customers prefer to make purchases remotely, which is why online marketing trends must be monitored and studied. Information collected from digital marketing news sections enables companies to reach and expand target audiences. Armed with the knowledge of the latest consumer behavior shifts, they promote themselves most effectively.
For any company, telling their brand’s story online is imperative. Therefore, brand marketing news allows businesses to take the right direction. Marketers draw conclusions concerning what works and what doesn’t. If you search for top digital marketing trends 2019, you can easily identify the most popular channels.
To succeed, a company must take advantage of various channels. The analysis in digital marketing news articles enables them to choose tools wisely. For example, a survey conducted by Clutch has revealed three channels most used by companies today. These are social media (81%), websites (78%), and e-mail (69%). The findings highlight the importance of social media news. This is hardly surprising, given the popularity of Facebook and Instagram. To build up a presence on social networks, brands must select the most effective ways of engaging users. Thus, the value of social media marketing news is clear.
Thoughtful Approach
Anyone who monitors trending SEO news knows that the channel is losing its appeal. But why? Once you Google SEO news, you see that companies often fail to understand the potential of the channel. Although it does not produce immediately obvious results, it is effective when used properly. The news SEO is generating is still worth considering.
Knowledge of digital marketing news is essential for any business. It helps to select the right promotional tools and apply them effectively. Today, companies can hardly survive without a solid online presence. Hence, industry changes, such as SEO trends 2019, must be studied carefully.
