Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids—and that the adults who shopped there when they were young …
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Approximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase “programmatic” rising from a niche term used by digital marketers in the late 2000s to a mainstay of contemporary marketing parlance.
The
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Around the corner from the main Palais at Cannes Lions is a meeting of uber experts, health and wellness leaders who work every day to fuel life-changing creativity. The major trends in their conference this year focused on a new …
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CANNES, France—It’s hard not to be inspired in a theater full of some of the most innovative—and most awarded—creative professionals in the world.
Adweek had a front-row seat to the 2019 Festival of Creativity Awards show last Friday evening, where
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It’s a question we might answer differently depending who’s asking. Is a family member? A friend? A stranger? What if we’re asking it to ourselves?
What if the person asking was part of a promotion for a health supplement company?
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Two years ago at the Cannes Lions, Jeffrey Katzenberg started talking about how premium content on mobile devices could reshape the entertainment landscape. At the time, the working name of the project was “New TV,” and the idea was that …
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Patriotism will come in purple at Old Navy this July Fourth as the retailer marks its 25th anniversary with an anodyne nod to America’s ever-deepening political divisions.
The brand unveiled a line of purple T-shirts bearing American flags on Tuesday
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Yelp introduced several ways for businesses to enhance their profiles on the reviews and recommendations platform by spending a few dollars per day.
Director of product management Alon Shiran said in a blog post, “Yelp has always been a place
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Steve Jobs killed sonic quality.
In October 2001, Apple introduced the iPod, irrevocably changing the world of recording music. Today, according to the Recording Industry Association of America (RIAA), about 75% of the recorded music industry’s revenue comes from streaming.
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With a number of streaming services expected to launch in the next year—including offerings from Disney, WarnerMedia, Apple and NBCUniversal—whenever ad industry insiders gather, OTT ends up being a major part of the conversation. The topic was certainly front and …
Continue readingWhy You Should Follow Internet Marketing Trends
Today, the world is unimaginable without web-based technology. We communicate, work, do our shopping, and pay bills online. Technology is an integral part of the daily routine. This explains why an online presence is crucial for companies. Internet marketing news is something every business owner must follow. Why is it important to know what is new in digital marketing? Here are three main reasons.
Advertising drives sales, but do billboards still work? When consumers are reached via the Internet, digital advertising news forms the basis of promotional campaigns. Today, increasing numbers of customers prefer to make purchases remotely, which is why online marketing trends must be monitored and studied. Information collected from digital marketing news sections enables companies to reach and expand target audiences. Armed with the knowledge of the latest consumer behavior shifts, they promote themselves most effectively.
For any company, telling their brand’s story online is imperative. Therefore, brand marketing news allows businesses to take the right direction. Marketers draw conclusions concerning what works and what doesn’t. If you search for top digital marketing trends 2019, you can easily identify the most popular channels.
To succeed, a company must take advantage of various channels. The analysis in digital marketing news articles enables them to choose tools wisely. For example, a survey conducted by Clutch has revealed three channels most used by companies today. These are social media (81%), websites (78%), and e-mail (69%). The findings highlight the importance of social media news. This is hardly surprising, given the popularity of Facebook and Instagram. To build up a presence on social networks, brands must select the most effective ways of engaging users. Thus, the value of social media marketing news is clear.
Thoughtful Approach
Anyone who monitors trending SEO news knows that the channel is losing its appeal. But why? Once you Google SEO news, you see that companies often fail to understand the potential of the channel. Although it does not produce immediately obvious results, it is effective when used properly. The news SEO is generating is still worth considering.
Knowledge of digital marketing news is essential for any business. It helps to select the right promotional tools and apply them effectively. Today, companies can hardly survive without a solid online presence. Hence, industry changes, such as SEO trends 2019, must be studied carefully.
