Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames.That’s at least the premise behind the brand’s latest campaign, which …Continue reading
YouTube will no longer count paid advertising views when compiling its YouTube Music Charts for 24-hour record debuts.The Google-owned video site said in a blog post that it made the change to maintain consistency and credibility across its platform, as …Continue reading
As Brexit looms nearer—as of now, the United Kingdom’s departure from the European Union is still set for Oct. 31—economists and executives continue to present an uncertain forecast for the country’s business future.The Institute of Directors (IoD), a long-running organization …Continue reading
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review.The appointment came “after an extensive process,” a Vodafone spokesperson confirmed. “Dentsu Aegis has strong credentials to support …Continue reading
Cord-cutting and streaming rivals have continued to take their toll on the five broadcast networks, none of which saw audience gains in the coveted adults 18–49 demo last season versus a year earlier (CBS and Fox were flat, while ABC, …Continue reading
Aaron Harvey was sick of wrapping burritos in his hometown. After coming off a tour in 2006 with his indie band Mashlin, the future co-founder of digital agency Ready Set Rocket was back in Orlando, Fla., working at a Chipotle, …Continue reading
The internet, as most of us know by now, tends to blow up over ridiculous things. This is why, in March 2017, the web was abuzz not with actual news like the impeachment of South Korean president Park Geun-hye or …Continue reading
This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change …Continue reading
Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game.At Facebook’s F8 developer’s conference in April, CEO …Continue reading
Until you’ve launched a podcast, you have no idea how much time, effort, heartache and hustle goes into the process. Three years ago when we launched Adweek’s first podcast, Yeah, That’s Probably an Ad, I learned this firsthand and developed …Continue reading
Why You Should Follow Internet Marketing Trends
Today, the world is unimaginable without web-based technology. We communicate, work, do our shopping, and pay bills online. Technology is an integral part of the daily routine. This explains why an online presence is crucial for companies. Internet marketing news is something every business owner must follow. Why is it important to know what is new in digital marketing? Here are three main reasons.
- Traditional channels are obsolete
Advertising drives sales, but do billboards still work? When consumers are reached via the Internet, digital advertising news forms the basis of promotional campaigns. Today, increasing numbers of customers prefer to make purchases remotely, which is why online marketing trends must be monitored and studied. Information collected from digital marketing news sections enables companies to reach and expand target audiences. Armed with the knowledge of the latest consumer behavior shifts, they promote themselves most effectively.
- Building strong brands
For any company, telling their brand’s story online is imperative. Therefore, brand marketing news allows businesses to take the right direction. Marketers draw conclusions concerning what works and what doesn’t. If you search for top digital marketing trends 2019, you can easily identify the most popular channels.
- Using diverse tools
To succeed, a company must take advantage of various channels. The analysis in digital marketing news articles enables them to choose tools wisely. For example, a survey conducted by Clutch has revealed three channels most used by companies today. These are social media (81%), websites (78%), and e-mail (69%). The findings highlight the importance of social media news. This is hardly surprising, given the popularity of Facebook and Instagram. To build up a presence on social networks, brands must select the most effective ways of engaging users. Thus, the value of social media marketing news is clear.
Anyone who monitors trending SEO news knows that the channel is losing its appeal. But why? Once you Google SEO news, you see that companies often fail to understand the potential of the channel. Although it does not produce immediately obvious results, it is effective when used properly. The news SEO is generating is still worth considering.
Knowledge of digital marketing news is essential for any business. It helps to select the right promotional tools and apply them effectively. Today, companies can hardly survive without a solid online presence. Hence, industry changes, such as SEO trends 2019, must be studied carefully.