After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too.
This week—which is …
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can …
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In 2019, games are everywhere. The global number of people tapping into them across their phones is set to top out at more than 2.4 billion by December and is expected to reach more than 2.7 billion by the end …
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With a 99% open rate, it’s a wonder why texting hasn’t become mass-adopted by brands.Some companies already reach customers via text by offering them discounts and other benefits, but digitally native companies like Brightland, Lively and Trade Coffee Co. are …
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American distillers are known for protecting secret recipes and ingredients, but few guardians match the commitment of one Jimmy Russell.The Wild Turkey distillery in Lawrenceburg, Ky., where Russell has overseen the stills for 65 years, has used the same yeast …
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While Facebook is clearly bullish on Stories, not every idea the social network explored has succeeded.Facebook initially said in November 2017 that it would extend Stories to groups, and the social network rolled out group Stories globally last December.However, group …
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The blogging platform is promoting the National Voter Registration Day Tumblr page with a Tumblr Sponsored Day banner on its dashboards, which will prompt people to check their voter registration status and register to vote, if needed.Original content from the …
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ESPN is bringing exclusive digital shows and content to Facebook Watch under terms of an agreement between the sports giant and the social network.Features such as Watch Parties, polls and live question-and-answer sessions with talent will be used to help …
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Facebook confirmed its acquisition of Servicefriend, an Israeli startup that develops customer-service bots, and signs point to the transaction being completed with the social network’s upcoming Libra cryptocurrency in mind.Ingrid Lunden of TechCrunch reported on the deal, saying that it …
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Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the …
Continue readingWhy You Should Follow Internet Marketing Trends
Today, the world is unimaginable without web-based technology. We communicate, work, do our shopping, and pay bills online. Technology is an integral part of the daily routine. This explains why an online presence is crucial for companies. Internet marketing news is something every business owner must follow. Why is it important to know what is new in digital marketing? Here are three main reasons.
Advertising drives sales, but do billboards still work? When consumers are reached via the Internet, digital advertising news forms the basis of promotional campaigns. Today, increasing numbers of customers prefer to make purchases remotely, which is why online marketing trends must be monitored and studied. Information collected from digital marketing news sections enables companies to reach and expand target audiences. Armed with the knowledge of the latest consumer behavior shifts, they promote themselves most effectively.
For any company, telling their brand’s story online is imperative. Therefore, brand marketing news allows businesses to take the right direction. Marketers draw conclusions concerning what works and what doesn’t. If you search for top digital marketing trends 2019, you can easily identify the most popular channels.
To succeed, a company must take advantage of various channels. The analysis in digital marketing news articles enables them to choose tools wisely. For example, a survey conducted by Clutch has revealed three channels most used by companies today. These are social media (81%), websites (78%), and e-mail (69%). The findings highlight the importance of social media news. This is hardly surprising, given the popularity of Facebook and Instagram. To build up a presence on social networks, brands must select the most effective ways of engaging users. Thus, the value of social media marketing news is clear.
Thoughtful Approach
Anyone who monitors trending SEO news knows that the channel is losing its appeal. But why? Once you Google SEO news, you see that companies often fail to understand the potential of the channel. Although it does not produce immediately obvious results, it is effective when used properly. The news SEO is generating is still worth considering.
Knowledge of digital marketing news is essential for any business. It helps to select the right promotional tools and apply them effectively. Today, companies can hardly survive without a solid online presence. Hence, industry changes, such as SEO trends 2019, must be studied carefully.
