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Challenger Brands: Bombas Expands on the Give-Back Model

Challenger Brands: Bombas Expands on the Give-Back Model

DIGITAL MARKETING NEWS

Challenger Brands: Bombas Expands on the Give-Back Model

While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company—despite only raising $4 million in capital.

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