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Choose Your Own Agency Adventure; Have Your Shoes and Eat Them Too: Tuesday’s First Things First

Choose Your Own Agency Adventure; Have Your Shoes and Eat Them Too: Tuesday's First Things First


Choose Your Own Agency Adventure; Have Your Shoes and Eat Them Too: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.An Agency Choose Your Own Adventure No One Asked For Hits a Little Too Close to HomeAdweek’s creativity and innovation editor David Griner spent his weekend releasing installments of a choose your own adventure game on Twitter. But instead of solving a zany mystery or navigating a hidden temple, Griner’s adventure allows participants to create their own ad agency through a series of Twitter polls. First, Griner invited Twitter to choose where this agency would start. When the majority of respondents chose to stay in Chicago, the story progressed, moving on to the type of agency, initial client and more.Join the adventure: Catch up on the current state of the game and cast your vote to keep the story moving forward.Premium | Media Organizations Want Better App Terms with AppleApple takes 30% of revenue from app developers for subscriptions purchased in the App Store—and half that after the subscriber’s first year. So media organizations united through the trade group the Digital Content Network to send a letter to Tim Cook saying that taking such a huge chunk won’t fly. Pointing to the fact that some apps like Amazon Prime were offered fairer terms, according to testimony in last month’s big tech hearings before a House antitrust committee, the trade organization is demanding Apple reveal its terms reserved for Amazon so that its members can “can be offered the same agreement.” The conflict gained public attention after Fortnite creator Epic Games sued the tech giant for its app store practices and parodied Apple’s iconic 1984 ad.A balance: How can media companies balance the scale offered by platforms like Apple’s against the need to monetize that work?The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription.Brands Are Trotting Out the Teacher Discounts This Back-to-School SeasonThis school year will present all-new challenges due to the pandemic and a host of economic factors, so brands are lending a hand with discounts for teachers in the back-to-school season:White Castle is giving teachers take 20% off with a school ID. BP is offering 15 cents per gallon off a full tank. Teachers can take 10% off general merchandise at Kroger. Target is extending its annual 15% teacher discount to six weeks. More offers: Check out the perks for the educators in your life.Related: Data-minded brands should be able to address different back-to-school needs and creatively ease customers’ financial burden. There are three key areas in which marketers are making the grade, and where there is homework left to be done. Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker CreationIn response to the sharing of many hyper-realistic cakes shaped like everyday objects—and even various body parts—the internet responded with a meme suggesting that everything is secretly cake. Leaning into the meme, Adidas released a limited edition run of Adidas Originals ZX 2K Boost sneakers made of sponge cake coated in chocolate ganache, yellow buttercream and orange flavor.Caked up kicks: Watch how they were made, and learn how customers in this location can order a pair for free.Continue Reading

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