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Color and Diversity Must Be the Norm in TV and Advertising

Color and Diversity Must Be the Norm in TV and Advertising

DIGITAL MARKETING NEWS

Color and Diversity Must Be the Norm in TV and Advertising

Authentic brands embrace and reflect the diversity of the people and markets they serve. Diversity is a core pillar of an authentic brand’s marketing approach. For marketers, understanding diversity starts with empathy. An empathic brand recognizes the experiences, outlooks and feelings a group of people may hold and reflects those insights through its marketing. 

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.


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