YouTube revealed two changes aimed at smoothing the process of resolving intellectual property claims via its Content ID system.
Product manager Julian Bill said in a blog post that copyright owners using the Google-owned video site’s manual claiming tool must now provide timestamps outlining exactly what part of a video they are referring to, and the creators of those videos will be able to use YouTube’s editing tools to remove that specific content and automatically release the claims on their videos.
Bill wrote, “We’ve heard from creators that the recent uptick of manual claims, especially for short segments, has led to some confusion, as the claims sometimes lack key information that can help to resolve the issue. While it’s important that creators understand and respect copyright, it’s also important that they have knowledge of who is claiming content in their videos, where it appears and what they can do about it.”
Creators who receive automatic claims from Content ID will now see timestamps in YouTube Studio, including visualizations of where the disputed content appears, as well as further information about that content.
Bill said YouTube will evaluate the accuracy of those timestamps, and copyright owners that repeatedly fail to provide accurate data will no longer be able to file manual claims.
Options that were added to YouTube’s editing tools in order to speed the automatic release of claims include the ability to mute all sound when a time-stamped segment including a claimed song plays, the ability to replace that song (free-to-use music is available via the YouTube Audio Library) and the option of cutting out that portion of the video altogether.
Bill wrote, “Remember, if you receive a claim that you believe is incorrect, you have the right to dispute it. You know the most about the content in your videos and whether it was used appropriately, so we built the dispute process to empower you to escalate any problems to the copyright owner, and even as far as the courts, if you choose. If both you and the person claiming your video are attempting to monetize it, we will continue to show ads on the video during the dispute process and make sure the appropriate party gets the revenue once the dispute is resolved.”