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Delta Variant Threatens Disney’s Movie Release Plans

Delta Variant Threatens Disney's Movie Release Plans

DIGITAL MARKETING NEWS

Delta Variant Threatens Disney’s Movie Release Plans

Disney’s big bet on theaters this summer—a high-profile release of the anticipated Black Widow, which was released both in theaters and on streaming last month—wasn’t quite a home run after a successful dual-release opening weekend was soon soured by tepid subsequent box-office figures and a high-profile lawsuit. And don’t expect to be wowed by any upcoming box-office figures for the media company, either: Disney is signaling that its upcoming theatrical-only releases, which were decided several months into a Covid-19 recovery, will almost certainly face headwinds due to the virus’s resurgence across the country.


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