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Diageo CMO on the Johnnie Walker Princes Street Experience

Diageo CMO on the Johnnie Walker Princes Street Experience

DIGITAL MARKETING NEWS

Diageo CMO on the Johnnie Walker Princes Street Experience

It’s the last week before the Johnnie Walker Princes Street experience is set to open in Edinburgh and Diageo chief marketing officer Cristina Diezhandino has spent the last couple of days camped there for the preview tours. Meeting Adweek in the main top floor lounge, which includes a view of the castle as well as an amazing cityscape, she is relaxed but clearly pleased that this massive endeavor— costing around $200 million— has met its huge expectations.


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