Facebook teamed up with global ticketing and event technology platform Eventbrite on an initiative to make it easier for small and midsized businesses to distribute or sell tickets to events directly via the social network’s platform.
The new Eventbrite-powered Ticketing on Facebook feature enables all Facebook pages in the U.S. to select Create Tickets during the process of setting up events, at which point they can add the options of free or paid tickets, which will be displayed prominently on the event page.
Attendees can register for non-paid events or purchase tickets without having to leave the social network.
Ticketing on Facebook also includes event-management tools, such as a dashboard that tracks registrations and sales, as well as tools enabling event hosts to communicate with their attendees.
For the planners of events, accepting free registrations or selling paid tickets will give them a better sense of how many people are attending, helping them with decisions on elements such as catering and venue size.
And for attendees, the process of registering or purchasing tickets is easy and safe, and checking into events is sped up with simple scans of mobile or printed tickets. They will also receive confirmation and reminder emails as the event approaches.
Facebook director of product management Sue Young said in a release detailing the initiative, “For the past several years, Facebook and Eventbrite have been partnering closely to help bring people together with the communities and live experiences that they love. Our partnership has enabled people to seamlessly and securely purchase tickets to events on Facebook. With this product, we are making it easier for event organizers to create and start selling tickets directly on Facebook by helping them complete the process without ever leaving the application.”
And Eventbrite senior vice president of platform Pat Poels added, “Eventbrite and Facebook both share a passion to inspire connection and help bring people together. Past generations built their identities around their material possessions, but our News Feeds today are filled with experiences, not the things we own. 700 million people use Facebook events each month, and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events.”