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FILA Apparel Drop Reminds Us That Grant Hill Drinks Sprite

FILA Apparel Drop Reminds Us That Grant Hill Drinks Sprite

DIGITAL MARKETING NEWS

FILA Apparel Drop Reminds Us That Grant Hill Drinks Sprite

Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington—who, a few years prior, helmed videos for Pearl Jam and Public Enemy—directed the classic “Grant Hill Drinks Sprite” commercial, a cheeky spot with a gritty style that poked fun at brand ambassadors and introduced the public at large to number 33 out of Duke University.


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