Connect with us
menu
menu

Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens – Adweek

Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens – Adweek

DIGITAL MARKETING NEWS

Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens – Adweek

[ad_1]

Every Day Is Your Day is part of Gatorade’s Sisters in Sweat initiative, which aims to encourage young female athletes to keep playing sports and enjoy the long-term benefits, both on and off the field.

Gatorade said that by age 17, girls drop out of sports at 1.5 times the rate of their male peers.

Pugh said in a statement, “I’ve looked up to Mia for as long as I can remember, so to be part of this project with her means the world to me. Mia and her teammates had such an impact on me as a young athlete, and to be able to carry on that legacy and inspire a new generation is not a responsibility I take lightly.”

The lens—which debuted Thursday and will be available through Sunday, July 7—prompts Snapchatters to tap a soccer ball and play out three different scenes from Every Day Is Your Day, including a magical tree and an otherworldly soccer net, inspired by an iconic Dr. Seuss poem.

The Snapchat lens also contains a watch button that enables users to view the entire film.

Gatorade/Snapchat

Gatorade/Snapchat

Gatorade/Snapchat

[ad_2]

Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published.

More in DIGITAL MARKETING NEWS

To Top
error: Content is protected !!
Top