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Ghirardelli Is Upgrading S’mores This Summer

Ghirardelli Is Upgrading S'mores This Summer

DIGITAL MARKETING NEWS

Ghirardelli Is Upgrading S’mores This Summer

Americans have grown up eating s’mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli’s recent consumer research, in which 70% of consumers said that summer hasn’t started until they’ve had the treat—a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the delicious, but simple, dessert, that same research showed Americans are ready to elevate their experience.


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