HBO Max’s SXSW Debut Offers Immersive Library Look

For years, HBO shows like Game of Thrones and Westworld wowed attendees at South by Southwest with splashy activations and experiences ranging from a blood-donation experience to a recreation of a western town. This year, WarnerMedia isn’t highlighting one show at the conference and festival—the company will spotlight all shows and films available on its upstart streamer HBO Max, with a digital experience aimed at serving up ultra-personalized recommendations.


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