Here Are the Winners of the 2020 YouTube Works Awards – Adweek

YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday.The YouTube Works awards honor the most effective U.S. ad campaigns on the Google-owned video site, and data and insight consultancy Kantar oversees methodology and judging. YouTube The 2020 winners are:Grand Prix and Creative Innovation: Beat Machine, Bacardi, BBDO New York Media Innovation: Samsung Galaxy Note10: The Next-Level Hijack, Samsung, R/GA, Starcom, Digitas Force for Good: Gillette: We Believe, Procter & Gamble, Grey New York Ingenious Insight: Hulu Sellouts, Hulu, Big Family Table Brands as Creators: Apple Experiments, Apple, TBWAMedia Arts Lab, OMD Action Driver: Back to School Essentials, Sandy Hook Promise, BBDO New York The David: Giving Songs, Giving Tuesday Puerto Rico, De La Cruz & Asociados Kantar shared the following learnings from this year’s winners:Custom content works: 74% of finalists created custom content for YouTube’s platform. Insights are key: 53% of finalists showcased strong existing insights to inform development of their campaigns. Variety of YouTube ad products can support storytelling: 84% of finalists used multiple features and/or features that are unique to YouTube, while 47% used the platform for broad strategic storytelling. Emotion was a hallmark in 83% of finalists. YouTube creates conversations at scale: 58% of finalists and six of the seven winners used YouTube’s reach to find vast audiences. Exploring new territories and changing the strategy should be a part of successful campaigns: 53% of finalists used the platform for a change in strategy. This year’s judges were:Raig Adolfo, chief strategy officer, 360i Steve Carbone, chief digital and investment officer, MediaCom Christine Chen, partner and head of communications strategy, Goodby Silverstein & Partners Renato Fernandez, chief creative officer, TBWAChiatDay Los Angeles Connie Frazier, chief operating officer, American Advertising Foundation Sheryl Goldstein, senior vice president, member engagement and development, IAB Chris Joakim, executive creative director, R/GA Helen Lin, chief digital officer, Publicis Mary Ann Packo, CEO, Western region, Kantar Amanda Richman, U.S. CEO, Wavemaker Jeff Stamp, CCO, Grey Stacey Stewart, executive vp and managing partner, UM

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