Here’s Every Grand Prix Winner From the 2019 Cannes Lions – Adweek


Winning any trophy at the Cannes Lions is a career highlight few creative professionals ever get to experience, but the festival’s most rarefied air is reserved for the Grand Prix. Of the 31,000 entries from 89 countries, only 24 received a Grand Prix this year, making it one of the world’s most hard-fought marketing honors.

You might have heard about some of the bigger winners across multiple categories—Burger King’s “Whopper Detour,” which took home three Grand Prix; Nike’s “Dream Crazy” (two Grand Prix); or The New York Times’ “The Truth Is Worth It” (also two). But with all the chaos of Cannes news last week, it was easy to miss a few of the top honorees.

Take a look below at all this year’s Grand Prix winners from the Cannes Lions International Festival of Creativity:

Brand Experience and Activation

Microsoft, “Changing the Game” from McCann New York

 

Creative Data

Black & Abroad, “Go Back to Africa” from FCB/SIX (Toronto)

 

Creative Ecommerce

Doconomy, “Do Black—The Carbon Limit Credit Card” from RBK Communication (Stockholm)

 

Creative Effectiveness

Carrefour, “Black Supermarket” from Marcel Paris

 

Creative Strategy

Volvo, “The E.V.A. Initiative,” Forsman & Bodenfors

 

Design

Google, “Creatability”

 

Digital Craft

Carlings, “AdDress the Future” from Virtue Copenhagen

Direct
Mobile
Titanium

Burger King, “The Whopper Detour” from FCB New York

 

Entertainment

Johnson & Johnson, “5b” from UM Studios

 

Entertainment: Music

Two winners:

Childish Gambino, “This Is America”

Baco Exu do Blues, “Bluesman”

 

Entertainment: Sport
Outdoor

Nike, “Dream Crazy” from Wieden + Kennedy Portland

 

Film Craft
Film

The New York Times, “The Truth Is Worth It” from Droga5

 

Glass: The Lion for Change

Gazeta.pl, “The Last Ever Issue” from VMLY&R Poland

 

Grand Prix for Good

March for Our Lives, “Generation Lockdown” from McCann New York

 

Health and Wellness

Ikea, “ThisAbles” from McCann Tel Aviv

 

Innovation

Wavio, “See Sound” by Area 23

 

Media

Nike, “Air Max Graffiti Stores” from AKQA Sao Paulo

 

Pharma

GSK, “Breath of Life” from McCann Health Shanghai

 

Print & Publishing

An-Nahar, “The Blank Edition” from Impact BBDO Dubai

 

Radio & Audio

HBO, “Westworld: The Maze” from 360i

 

Sustainable Development Goals (SDG)

Mars, “The Lion’s Share” from Clemenger BBDO

 

No Grand Prix was awarded in the following categories:
• Industry Craft
• PR
• Grand Prix for Good: Health
• Social & Influencer

For much more from this year’s festival, be sure to check out the rest of Adweek’s coverage of the 2019 Cannes Lions.



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