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Hey Google! So, What’s Next for Ad Tech?

Hey Google! So, What’s Next for Ad Tech?

DIGITAL MARKETING NEWS

Hey Google! So, What’s Next for Ad Tech?

On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players.

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