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How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR

How Mastercard's Chief People Officer Builds Bridges Between Marketing and HR

DIGITAL MARKETING NEWS

How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR

What is a Chief People Officer? According to Mastercard’s Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for all HR functions globally, including driving cultural transformation, building leadership capability and creating a company that is “most valued to work for.”   

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.


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