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How Pop-Up Magazine Takes Print to the Stage—and Across the Country – Adweek

How Pop-Up Magazine Takes Print to the Stage—and Across the Country – Adweek

DIGITAL MARKETING NEWS

How Pop-Up Magazine Takes Print to the Stage—and Across the Country – Adweek


Pop-Up Magazine is redefining the medium by bringing it to an unexpected locale: the theater.

Modeled after a general interest magazine, the show presents a night of storytelling with a variety of pieces that range from international reporting to firsthand accounts of relationships and stories near and dear to performers’ hearts. Pop-Up Magazine tours seasonally throughout the country, but no two-hour performance is exactly alike.

“Every show covers a range of subjects ranging from culture and politics to business, technology, science, relationships,” said Anita Badejo, executive editor and co-host of Pop-Up Magazine. “So it’s really important when we’re curating our stories for the show that we always have a range of subjects represented, and it’s also really important that we have a range of tones represented.”

Curious to know more? Check out the video above, of Pop-Up Magazine’s latest iteration, performed May 29 at BAM in New York. The performance featured contributors like comedian Michelle Buteau, writer Jon Mooallem and writer Jason Concepcion.



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