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How to Engage the Most Powerful Audience in the World – Adweek

How to Engage the Most Powerful Audience in the World – Adweek

DIGITAL MARKETING NEWS

How to Engage the Most Powerful Audience in the World – Adweek

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At Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective.

Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action.

(L. to r.) Chris Ariens, director of visuals, Adweek; Danielle DeLauro, evp, Video Advertising Bureau; Tom Donohue, COO, NYI; Ivan Kayser, chief strategy officer, Redscout.

Sean T. Smith for Adweek

Engaging audience.

Sean T. Smith for Adweek

Dana Barakat, vp, marketing & communications, NYI; Tom McLoughlin, vp regional sales, NYI; Lynne Ault, senior director, sales, Adweek.

Sean T. Smith for Adweek

NYI swag bags.

Sean T. Smith for Adweek

Danny Wright, CBO, Adweek; Angie Martinez, on-air personality, NYT bestselling author, entrepreneur and philanthropist; Pat Kiernan, morning anchor, Spectrum News NY1; Lisa Granatstein, editor, svp of programming, Adweek.

Sean T. Smith for Adweek

A member of the audience asks a question.

Sean T. Smith for Adweek

Charlie Holmes, svp, sales, NYI, closes out the successful day.

Sean T. Smith for Adweek

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