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Jony Ive Leaves Apple to Start His Own Company – Adweek

Jony Ive Leaves Apple to Start His Own Company – Adweek


Jony Ive Leaves Apple to Start His Own Company – Adweek


Jony Ive, Apple’s chief design officer known for leading many of the technology company’s pioneer products, from the Mac to the iPhone, is leaving the company.

Ive, who joined Apple in 1992, is leaving to form his own company, called LoveFrom. The new venture is set to go live in 2020 and has retained Apple as its first client. As of now, no one from Apple is taking over the role (which Ive first took over in 2015) and instead, Evans Hankey, vp of industrial design and Alan Dye, vp of human interface design, will report to Jeff Williams, the company’s chief operating officer.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple CEO in a statement. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

According to the Financial Times, Marc Newson is joining LoveFrom, and the new company is set to focus on areas “beyond design.” In his time at Apple, Ive worked on almost every product from the iPod to the Apple Watch and more, and was part of designing the company’s campus and retail shops.

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer,” Ive said in a statement. “Today it is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”


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