Lil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game Ad – Adweek

Ghost Recon: Breakpoint—Ubisoft’s eleventh installment of their Tom Clancy’s Ghost Recon franchise—drops on Oct. 4, which gives fans enough time to rally their respective troops and prepare for the fight of their digital lives. Like with any multiplayer combat arena, success relies heavily on seamless teamwork, excellent communication, and, most importantly, focus.So teaming up with a Grammy-winning rap superstar and perpetually busy mogul might be a great story to tell your grandkids someday, but not exactly the best tactical decision. Fortunately, Ubisoft managed to find several excellent teammates for the Breakpoint short film titled “Squad Up with Lil’ Wayne.”For the first time, the French video game company linked up with advertising agency Argonaut for a cinematic, action-filled glimpse at how it feels to play with a distracted teammate. While most people can’t excuse their negligence with claims of maintaining a literal empire, the results are still the same, leading to frustratingly idle players and overall sloppy gameplay.The perspective often switches from players to their in-game Breakpoint counterparts, showing Wayne’s heavily armed, otherwise extremely useful avatar lifelessly taking bullets while parroting Wayne’s business call (and if the violence looks especially masterful, fans have Deadpool 2 and John Wick director David Leitch to thank). Come on, there’s a time and a place, Tunechi.The result is a resonant marketing effort that feels on-par with the game’s vivid, intense environment, even if over five minutes of content may feel a bit too long.“The opportunity to work with the likes of David Leitch and Lil’ Wayne to bring to life the amazing, next chapter of Ubisoft’s Ghost Recon franchise was certainly one for the memory books,” said Hunter Hindman, Argonaut’s founder and chief creative officer. “With an entertainment property as successful as Ghost Recon, it’s almost impossible to create content that can live up to it. But after watching this mega-asset at least a hundred times, I truly believe it’s one of the most magnetic, credible, action-packed pieces of promotional content gaming has seen in years.”CREDITS:Agency: ArgonautCCO / Founder – Hunter HindmanCMO – Katie MillerCo-Heads of Strategy – Alan StoutCo-Head of Strategy – Brian OlsenManaging Director – JT PierceExecutive Producer – Jeremy ArthCreative Director – Matt KelsenCreative Director – Ali EsterlyBrand Supervisor – Chris RemyDirector Production Business Affairs – Linda CassonProductionMinted Content, Production CompanyDavid Leitch, DirectorLance O’Connor, Managing Director / FounderJohn McGarty, Executive ProducerEdina Sallay, Head of ProductionJason Gilbert, ProducerJonathan Sela, DPCircle Productions, Service Company VancouverTom Murray, Executive ProducerBlake Bowell, Bidding ProducerEdit: 1606 StudioEditor: Brian LagerhausenAssistant Editor: Cameron MaidenbergHead of Production: Vickie SornsilpExecutive Producer: Jon EttingerSound: Barking OwlSound Design – Morgan JohnsonMusic Editing – Houston FryMix – Matt KeithCreative Director – Kelly BayettProducer – Barking OwlVFX: Eight VFXExecutive Producer: Shira BoardmanProducer: Ryan DahlmanVFX Supervisor: Aryel Melek-ShalomFlame Lead: Joe Chiao


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