LinkedIn is giving small businesses and freelancers the ability to hang a virtual “open for business” sign on their profiles on the professional network.
Group product manager Vidya Chandra said in a blog post that small businesses and freelancers can now include information on the types of services they provide right on their profiles.
Chandra cited Small Business Association data saying that 99.7% of U.S. employer firms are small businesses and said over 10 million leaders of small businesses in the U.S. are on its network.
She wrote, “Based on our research, small businesses heavily rely on word of mouth to bring in new customers. That being said, we recognize that this traditional marketing strategy is changing, and small businesses can, and should, take advantage of the new digital ‘word of mouth’ conversation. That’s why we are rolling out the ability for you to share what services you provide right on your profile. This is a great way to quickly indicate to members that you are ‘open for business.’”
The new feature began rolling out this week to small business leaders and freelancers with Premium Business subscriptions, and LinkedIn said all U.S. small business leaders and freelancers should have access by the fall, adding that a waitlist is available for those who are particularly interested.
Members who have access to the feature will see a box under their profile photos and headlines that discusses showcasing the services they provide.
To begin using the feature, they can click Add Services, and then fill out a form detailing the types of services they offer. Once this is done, clicking continue will add the information to their profiles.