Major League Baseball Is Enabling Some All-Star Social Content Creation This Week – Adweek


Social networking platforms will once again play a big part in Major League Baseball’s All-Star Game and related activities, which will take place in Cleveland this season.

On Gatorade All-Star Workout Day Monday, the league enlisted artist Dave Cicirelli to create what it calls a one-of-its-kind Infinity Cube.

This space, installed underneath Progressive Field, home of the Cleveland Indians and site of the All-Star festivities, will shine lights on players in a manner that helps “bring their outsized bodies to life.”

Some of the content created via the Infinity Cube will be tailored specifically for social platforms such as Instagram and TikTok, while some will be created for players and teams to share via their accounts.

Major League Baseball

Major League Baseball

Major League Baseball

MLB will once again relax its policies on devices during both the T-Mobile Home Run Derby and the All-Star Game presented by Mastercard, enabling players to use them in the dugouts and on the field so that they can better share their personal experiences with fans via their social accounts.

During the T-Mobile Home Run Derby, participants will wear microphones, and content will be shared on ESPN and across MLB social accounts for the first time.

Finally, during Tuesday’s All-Star Red Carpet Show presented by Chevrolet, MLB will invite players into the Drip Slo-Mo Booth, a unique social activation that will enable their style and fashion to pop even more.

The activation will be used to create video and GIFs that will be shared with players for use across their individual social channels, as well as by league and team accounts.



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