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Networks Are Building Ad Tech as They Move Into Streaming

Networks Are Building Ad Tech as They Move Into Streaming

DIGITAL MARKETING NEWS

Networks Are Building Ad Tech as They Move Into Streaming

First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.


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