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NYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseries – Adweek

NYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseries – Adweek

DIGITAL MARKETING NEWS

NYT’s Medical Mystery Column Diagnosis Becomes Netflix Docuseries – Adweek


The New York Times’ latest foray into TV brings a long-running medical mysteries column to the small screen. The first trailer dropped today for a new docuseries called Diagnosis, which will launch Aug. 16 on Netflix.

The show is based on Yale School of Medicine associate professor Lisa Sanders’ column in The New York Times Magazine, which she has published since 2002, and follows families looking for answers to undiagnosed diseases.

The show is executive produced by Scott Rudin Productions, Lightbox and The New York Times. The newspaper already has a show in partnership with FX called The Weekly, based on its popular podcast The Daily. Those episodes are available to stream on Hulu.

The Times’ expansion into television and audio won’t be the limit of its new media aspirations. “The New York Times plans to be in as many formats [as possible] and in many different businesses overall,” Seb Tomich, global head of advertising for the Times, told Adweek.

Here’s a sneak peek:



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