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One Club, Popeyes Launch Food Styling Class for BIPOC Talent

One Club, Popeyes Launch Food Styling Class for BIPOC Talent

DIGITAL MARKETING NEWS

One Club, Popeyes Launch Food Styling Class for BIPOC Talent

If you’re looking for a helpful visual tool that encapsulates the diversity issue that continues to plague the ad industry, Popeyes’ Diversity Scorecard might be of great service. In a recent assessment of its advertising, the brand reported a notable lack of BIPOC talent on the marketing and production teams, despite the fact that people of color occupied 55% of its consumer base. Only 6% of the production crew was Black—an especially troubling reality when stacked against the 46% of Black on-camera talent.


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