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Our 10 Favorite TV-Themed Activations at Comic-Con 2019 – Adweek

Our 10 Favorite TV-Themed Activations at Comic-Con 2019 – Adweek


Our 10 Favorite TV-Themed Activations at Comic-Con 2019 – Adweek


The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations—because what’s even better than watching a show is stepping inside it.

We’ve rounded up the 10 most exciting TV-themed activations at Comic-Con 2019, which runs through Sunday, both on the convention grounds and at other locations around San Diego.

1. The Batman Experience (DC)

The activation, sponsored by AT&T at the forthcoming Comic-Con Museum in Balboa Park, brings together a gigantic display of Batman props and memorabilia. The showcase includes a Batmobile and some of the Caped Crusader’s outfits.

2. Bikini Bottom (Nickelodeon)

Bikini Bottom, the hometown of SpongeBob SquarePants, comes to life on Comic-Con’s convention floor. The activation features spaces familiar to loyal fans, including The Krusty Krab, The Chum Bucket and Mrs. Puff’s Boating School. And it isn’t just cool to look at. Attendees can race to complete food orders inside the mock Krusty Krab and take photos at the boating school.

3. Star Trek (CBS Studios)

On the show floor, attendees can step into a transporter experience aboard the USS Discovery from the sci-fi franchise and feel like they, too, are boldly going where no man has gone before. Star Trek actors even stop by for meet and greets.

Offsite, the network teased its upcoming CBS All Access series Star Trek: Picard with a Starfleet Museum pop-up featuring an exhibit about the career of Capt. Jean-Luc Picard at the Michael J. Wolf Fine Arts gallery.

4. Pop’s Diner (DC Warner Bros.)

Catch up on the latest Riverdale gossip in a booth at Pop’s Diner, recreated for fans of The CW show.

5. Ripley’s Believe It or Not! (Travel Channel)

For its Ripley’s Believe It or Not! show hosted by Bruce Campbell, the Travel Channel created a car lot activation with inflatable tube men, “human car washes” and a pinball arcade. Strange items range from the smallest legal street car to a Hummer made of lottery tickets.

6. Brooklyn Nine-Nine Experience (NBC)

Attendees can try to join the 99th Precinct by heading to the NBC activation in front of Tin Fish restaurant. The network recreated the bullpen from the hit sitcom, with fans being split into teams of investigators working to crack a code. Winners make the squad (read: win prizes), and everyone gets access to exclusive content.

7. Pennyworth (EPIX)

Fans at Comic-Con can be transported back to 1960s London to immerse themselves in the world of a young Alfred Pennyworth before he became Batman’s butler. Those coy enough to get the password to the world (after entering the Oxford Social Club) can enter a high society lounge of gambling, drag shows and music.

8. South Park Golf (Comedy Central)

Fans of the animated series South Park can interact with familiar faces at Comedy Central’s nine-hole miniature golf course. The themed course is free and open to the public at the San Diego Wine & Culinary Center.

9. Fox Fan Fair (Fox)

Fox has taken over a 24,000-square-foot space across from the New Children’s Museum with activations for several different programs. Themed rides featuring Family Guy, Bob’s Burgers and The Simpsons are there, and the experience tops out with a 70-foot-tall Ferris wheel.

10. The Good Place (NBC)

NBC turned Maryjane’s Diner inside the Hard Rock Hotel into the Interdimensional Hole of Pancakes from The Good Place. Fans can sit down for a themed meal and experience a so-called “mind-blowing Time-Knife.”


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