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People Can No Longer Sell or Exchange Alcohol and Tobacco Products on Facebook and Instagram – Adweek

People Can No Longer Sell or Exchange Alcohol and Tobacco Products on Facebook and Instagram – Adweek

DIGITAL MARKETING NEWS

People Can No Longer Sell or Exchange Alcohol and Tobacco Products on Facebook and Instagram – Adweek

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People are already prohibited from selling alcohol and tobacco products through areas on Facebook such as its Marketplace ecommerce destination, and Wednesday, the social network extended those rules to organic content.

Facebook said its new policy will ban private sales, trades, transfers and gifts of alcohol and tobacco products on Facebook and Instagram, and it will enforce this updated policy with a mix of artificial intelligence, human review and reports from users.

Brands that post content related to the sale or transfer of alcohol and tobacco products must restrict that content to users 18 and over.

A Facebook spokesperson said, “We are updating our regulated goods policy to prohibit the sale of alcohol and tobacco products between private individuals on Facebook and Instagram. Our commerce policies already prohibit the sale of tobacco or alcohol in places like Marketplace, but we’re now extending this to organic content.”

The policy also applies to groups that were created for the sale or exchange of these products, and Facebook said it is alerting group administrators about the changes.

Facebook and Instagram users of all ages can still post content related to alcohol, tobacco and vape products, as long as there is no intent to sell or exchange products of that sort.

Influencers who promote products containing nicotine can still do so, and those posts do not have to be age-restricted, but a Facebook spokesperson said the social network is considering changes to its policy on this front.

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