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Pinterest Is Adding Well-Being Activities for Its Users – Adweek

Pinterest Is Adding Well-Being Activities for Its Users – Adweek


Pinterest Is Adding Well-Being Activities for Its Users – Adweek


Visual search is the backbone of Pinterest, but taking steps to ensure the well-being of its users is key, as well.

Pinners who search for terms indicating that they may be struggling, such as “stress quotes” and “work anxiety,” will see well-being activities that they can partake in directly via the Pinterest application.

These activities will be rolled out to all iOS and Android app users in the U.S. over the coming weeks.

Product manager Annie Ta stressed in a blog post that these activities are not intended as a substitute for professional help.

She added that Pinners’ interactions with these activities are not connected to their accounts, and Pinterest will not track who uses them, with all activity stored anonymously via a third-party service.

Also, recommendations or ads will not be served to people based on their usage of these activities.

She also said Pinterest users who search for self-harm-related terms will be directed to the National Suicide Prevention Lifeline, which they can reach in two taps.

Each of the guided activities introduced by Pinterest are aimed at helping people improve their moods, and they were created with the help of emotional health experts from Brainstorm at the Stanford Lab for Mental Health Innovation, along with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline.

Ta wrote that the Centers for Disease Control found that over 50% of Americans will be diagnosed with a mental illness or disorder at some point in their lifetime, and that there have been millions of searches on Pinterest in the past year related to emotional health.

She added, “This experience is one of the new things we’re trying in our ongoing efforts to make Pinterest an inspiring and welcoming place for everyone. Our goal is to meet people where they are and connect them with tools that they can take with them offline and do in their real lives at any time. We will continue to improve the experience, work with more health experts and make these resources available to even more people around the world.”


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