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Progressive Made an Ad Where ‘Nothing Happens.’ Or Does It?

Progressive Made an Ad Where 'Nothing Happens.' Or Does It?

DIGITAL MARKETING NEWS

Progressive Made an Ad Where ‘Nothing Happens.’ Or Does It?

A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity?

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.


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