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Publicis Groupe’s Zenith Wins Eli Lilly U.S. Media Business

Publicis Groupe's Zenith Wins Eli Lilly U.S. Media Business

DIGITAL MARKETING NEWS

Publicis Groupe’s Zenith Wins Eli Lilly U.S. Media Business

Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom’s OMD, WPP’s Mindshare, and Dentsu.

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