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Shiner Beer’s New Brand Platform Is All About Texas

Shiner Beer's New Brand Platform Is All About Texas

DIGITAL MARKETING NEWS

Shiner Beer’s New Brand Platform Is All About Texas

Texas has an undeniable allure—a stubborn, independent coolness that even the state’s patchy response to the pandemic can’t entirely eclipse. People continue to flock to the Lone Star State from all around the country—drawn to its low tax rates, boom of employment opportunities in the tech sector or simply the fascinating bundle of contradictions that the state embodies. Most recently, the capital city of Austin saw an influx of Hollywood expats, gleeful about the city’s green space, free parking and comparatively low cost of living.


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