Andy Bateman has joined Sid Lee as U.S. CEO, marking a return to the agency sphere and the U.S. after nearly a decade in Sydney.
In the role, Bateman will be based out of Sid Lee’s Los Angeles office and lead an expanded Sid Lee structure that includes the additions of Digital Kitchen, RedPeak, Infrared and Hornall Anderson. Those companies were part of Sid Lee parent company Hakuhodo DY Holdings’ Kyu Collective.
“Sid Lee is among the creative industry’s most unique firms. For the past 25 years, they’ve been successfully innovating and pushing the boundaries of creativity by introducing new disciplines, integrating new talents and building a very powerful forward-thinking culture,” Bateman said in a statement, touting Sid Lee as being “materially enhanced with the talents of Digital Kitchen, Hornall Anderson, Infrared and RedPeak.”
“For me personally, this is an incredible opportunity that I just couldn’t resist and a terrific next step in my career journey,” he added. “It also marks a return to the U.S. after nine wonderful years in Sydney.”
Bateman spent the past two years as national lead partner, innovation strategy for Deloitte in Australia, after founding and serving as CEO for strategic consultancy Everyone. Earlier in his career, he served as global account director for McCann for two years, then spent nearly three years as CEO for Interbrand New York before leaving to join global consultancy The Leading Edge as CEO out of Sydney.
“Sid Lee has always been a disruptor. We thrive in this era where technology continues to disrupt just about any dimension of our lives,” Sid Lee Group CEO Bertrand Cesvet said in a statement. “To drive results, brands and their creative partners need to push boundaries, to use digital and analog customer experiences that are desirable, frictionless and above all created with humanity and purpose. Andy’s business acumen, combined with his extensive experience in digital, data and consulting, brings new firepower to Sid Lee’s vision.”