Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel.
Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate his next move.
Snapchat’s parent company confirmed the hire, saying that Stimmel will form a new team to focus on scaling large advertisers on its platform. He will be based in Chicago and officially join Snap Monday.
Stimmel spent more than eight years at P&G and, in his most recent role, he was responsible for digital media strategy, programmatic, search and ecommerce partnerships for all of the company’s categories, as well as investment management in North America and global digital business partnerships.
He also served as head of media partnerships at Woven Collaborative, the creative and media agency for P&G Fabric Care, which was spearheaded by longtime chief brand officer Marc Pritchard.
Prior to P&G, he held finance positions with Viox Services, Home Depot and NCR.
Snap turned to the fast-food sector for another recent hire aimed at helping it compete for big brands’ ad dollars when it hired McDonald’s vice president of marketing, brand content and engagement Kenny Mitchell as its first-ever chief marketing officer in April.