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Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation – Adweek

Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation – Adweek

DIGITAL MARKETING NEWS

Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation – Adweek

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Moviegoers at select theaters will see special Hobbs & Shaw standees that feature a Snapcode that will unlock a Hobbs & Shaw-themed lens.

Once the lens is unlocked, Snapchatters can point their camera at the standee to bring its helicopters and motorcycles to life via AR.

Universal Pictures/Snapchat

Universal Pictures/Snapchat

Universal Pictures/Snapchat

Snapchat said this marks the first time a movie studio used its AR marker technology for a standee activation at multiple theater locations.

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