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Study Reveals Significant Influencer Marketing Pay Gap

Study Reveals Significant Influencer Marketing Pay Gap

DIGITAL MARKETING NEWS

Study Reveals Significant Influencer Marketing Pay Gap

The influencer marketing industry has been on the rise in the past few years and is expected to pass $3 billion in spend in the U.S. alone this year. Despite the level of money flowing through the sector, it has also found itself in need of bridging the racial pay gap. A survey by one communications group dives deep into the pay gap and lack of transparency around influencer pay for Black and Black, Indigenous and People of Color-identified (BIPOC) influencers, underlining a need for a change.


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