Taco Bell Reveals the First Photos of Its Palm Springs Resort—and They’re Very on Brand – Adweek


Regardless, there’s little that’s subtle about the decor in the two previewed guest rooms—in the “King Sauce” theme, a giant wall-mural sauce packet calmly screams “FIRE!” over the headboard, to ensure soothing vibes while you sleep.

Reservations open Thursday, June 27, for the experience at “The Bell” in Palm Springs. It will be available to guests this summer from Aug. 8 through Aug. 12 for $169 per night (the equivalent, Thrillist smartly points out, of roughly 100 soft tacos at one of the chain’s restaurants).

“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” says Taco Bell’s senior director of retail engagement and experience, Jennifer Arnoldt.

The hotel will feature a “Freeze Lounge”—inspired by the chain’s “Mountain Dew Baja Blast” beverage—where presumably guests can enjoy antifreeze-colored slushies, try to not bounce off the walls in the ensuing sugar rush and ultimately crash into a puddle on the floor.

Other entertainment will include “dive-in movies” (prune skin anyone?) and performances from musical acts participating in Taco Bell’s long-running “Feed the Beat” food-for-touring-bands program, as well taco-themed nail art.

While guests will be able to eat Taco Bell-inspired resort fare and new (as-yet-unveiled) menu items, Taco Bell is also hinting that Taco Bell breakfast in bed will be available—which, ironically, might be the perfect way to start a day during which you intend to accomplish nothing else.



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