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The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users – Adweek

The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users – Adweek


The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users – Adweek


Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules.

The company pulled almost 2.2 billion fake accounts in the first quarter of 2019, compared to the nearly 2.4 billion monthly active users it reported in the same time period. In the last quarter of 2018, Facebook pulled 1.2 billion accounts from the site for appearing to be fake.

All in all, Facebook has removed more than 3 billion fake accounts in the last six months. Five percent of Facebook’s monthly active users are fake, the company said.

The staggering number from Facebook is an indication of the sheer scale of the challenges the company faces as it tries to tackle bad behavior in its various forms. The numbers were released Thursday as part of Facebook’s Community Standards Enforcement report, which details information about the kinds of content Facebook has taken action on.

Facebook downplayed the sheer number of fake accounts, saying that “most” of those accounts were caught before they were counted as active Facebook users. And in a blog post Thursday morning, Facebook said looking at the raw number of fake accounts on Facebook “may be a bad way to look at things,” though reporting those figures has become an industry standard.

During a call with reporters Thursday, Facebook CEO Mark Zuckerberg said Facebook was taking down more fake accounts than ever due to an increase in automated attempts to create huge swaths of fake accounts at once.

“Most of these accounts were blocked within minutes of their creation, before they could do any harm, and they were never considered active within our systems,” Zuckerberg said.

The enforcement report, which Facebook said it would soon release quarterly and would also include data from the Facebook-owned platform Instagram, detailed how Facebook is stacking up in terms of addressing and enforcing its community standards.

Facebook vice president of integrity Guy Rosen summarized the report’s findings on the call, telling reporters that out of every 10,000 times people viewed content on Facebook, 11 to 14 of those views contained adult nudity and sexual activity that violated Facebook’s policies, and that 25 of those views contained graphic or violent content that violated Facebook’s policy.

The report broke down the amount of content across nine different categories on which Facebook took action, as well as the number that Facebook identified automatically, instead of relying on a user report. Facebook has used automation to detect more violating content than before, Facebook said; the company detected around 65% of posts violating rules against hate speech without requiring a user report, up from 24% more than a year prior. In total, the company has pulled 4 million posts for violating hate speech.

Facebook is also now reporting the amount of content it has identified and pulled for violating the company’s regulated goods rules, which prohibit the sale of illicit drugs or firearms. Facebook says it’s automatically identifying more of those posts than before.

The data also showed that Facebook restored small portions of the content that it took action on after appeals and through regular Facebook moderator review. Facebook took action on more than 1.7 billion pieces of content it determined violated its rules against spam, but those take-downs resulted in nearly 21 million appeals and more than 40 million posts being restored with and without appeals.


“The system will never be perfect, and there will always be people who will disagree with us—they’ll think we’ve gone too far, or think we’ve not gone far enough,” said Monika Bickert, Facebook’s vp of global policy management. “But we will continue to develop thoughtful policies that balance voice and safety.”


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