Two years ago, John Oliver realized that the best way to get a message to President Trump was by purchasing ad time on the cable news shows he watches every day. Now his former employer, The Daily Show, is trying the same targeted approach again this week.
As The Daily Show With Trevor Noah brings its Donald J. Trump Presidential Twitter Library to Washington, D.C. this weekend, the program is inviting the president to attend via a 30-second spot that will run locally in the D.C. market during two of Trump’s favorite Fox News programs: morning show Fox & Friends and Hannity, which airs at 9 p.m.
In the spot, Daily Show correspondent Desi Lydic reminds Trump that his birthday is coming up—the president turns 73 on Friday—and tells him, “you deserve to celebrate with those you love the most: your tweets.” She later adds, “Come relive some of your most presidential tweets, including ‘covfefe.’”
The ad will run locally in D.C. on both Fox News shows through Saturday, Comedy Central said.
In addition to paying for the spots to run this week, The Daily Show is making a contribution equivalent to what it spent on the ad buy—an amount the network declined to disclose—to Tarana Burke’s Me Too movement.
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library will be open in D.C. from Friday through Sunday at The Showroom, located at 1099 14th St NW. Admission is free.
The library showcases many of Trump’s most famous, and infamous, tweets, with exhibitions including The Command-in-Tweet, in which attendees enter a replica of the Oval Office, are given a crisis situation and have 30 seconds to write a tweet while sitting on a golden toilet.
The installation received a Grand Prix award at last year’s Cannes Lions, as well as several Adweek Experiential Awards in April. Comedy Central released a book version of the library last summer, which became a New York Times best seller.
This is the seventh time The Donald J. Trump Presidential Twitter Library will be on display, after with previous stops in New York, Austin, Miami, Los Angeles, San Francisco and Chicago.
Back in 2017, Last Week Tonight With John Oliver was the first comedy show to attempt to reach Trump by purchasing local TV ads in the Washington, D.C. market on all three cable news networks, to educate the president on major issues, like the nuclear triad.
Oliver tried again a month later, bringing back the “Catheter Cowboy” from the earlier spots to discuss the American Health Care Act.