Star Wars also performed strongly in the entertainment category on Facebook, while Eid al-Adha did so in the holidays and events category on Instagram. D23 drew conversation in the holidays and events category on Facebook, while entertainment fans on Instagram also discussed the VMA performers mentioned above, as well as Disney.
As for sports, the National Football League dominated Facebook talk for the month, with the Dallas Cowboys, the surprisingly retired Andrew Luck and Ezekiel Elliott standing out.
Sports fans on Instagram also discussed Luck, as well as Tom Brady and soccer’s Premier League.
Two people who passed away during August, novelist Toni Morrison and actress Valerie Harper, led the people category on Facebook, and Morrison did so on Instagram, as well.
The Samsung Galaxy paced brands and products chatter on Facebook, while Instagrammers talked about the Rainforest Alliance.
And in the food and drink category, Instagrammers gulped down Heineken, while kombucha and espresso were the beverages of choice on Facebook.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: