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Thursday’s First Things First – Adweek

Thursday’s First Things First – Adweek


Thursday’s First Things First – Adweek

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Today’s top stories

Longtime Exec on TBWA’s Apple Account Is Suing the Agency

One of the iconic minds behind many of Apple’s legendary campaigns like “Mac vs. PC,” the iconic “Silhouette” for iPod and the ongoing “Shot on iPhone” campaign is suing his former agency, TBWA, for age discrimination. Duncan Milner, who spent more than 30 years at TBWA, says in a lawsuit that he was presented with two options: take a 50% pay cut and take on three additional accounts or accept a severance package and leave the company.

Read more: Adweek spoke to Milner about his final years at TBWA and the lawsuit, which also details the trust Steve Jobs had in Milner as Jobs’ health deteriorated.

David vs. Gut: How a Talent War Erupted in Miami

The creative scene in Miami initially faded after Crispin Porter + Bogusky left the city for Boulder in 2006. Thirteen years later, it’s a hotbed for talent thanks to David Miami, Gut and more. Over the last two years, a tussle over talent has consumed the city as the independent-agency Gut has continuously poached some of David’s top award-winning minds.

The latest blow to David comes as two more of the agency’s most awarded ecds, Ricardo Casal and Juan Javier Peña Plaza, left for Gut.

Read more: Agency editor Doug Zanger’s in-depth piece looks at both angles of the story.

  • Why the lure of independence has allowed Gut to assemble a star-studded roster of creatives.
  • David’s strategy for rebuilding a top agency with a new generation of leadership.

FTC Fines Google $170 Million for Violating Children’s Privacy

Odds are if you’ve used YouTube in the last couple days, you’ve gotten a notification that it launched a new site for kids, appropriately called YouTube Kids. That standalone product arrived ahead of a settlement with the FTC for $170 million. For perspective, Google reported $38.94 billion in revenue in its most recent quarter.

The fine stemmed from a 2016 complaint brought by the New York attorney general’s office that YouTube used behaviorally targeted advertising on content intended for children. The site has in the past repeatedly marketed its kids content, branding itself as the “New Saturday Morning Cartoons” in presentations to toy companies while collecting information from viewers for the purposes of targeted advertising.

Read more: Learn why the FTC didn’t impose any new rules for YouTube publishers and Google.

Marriott Marketing Chief Karin Timpone to Step Down

Karin Timpone, Marriott’s global marketing officer, is stepping down at the end of 2019 to “pursue new opportunities,” the company announced on Wednesday.

Timpone, who has been with Marriott since 2013 and was a 2017 Adweek Brand Genius and a 2016 Adweek 50 recipient, led the company’s marketing this year around its new Marriott Bonvoy rewards program, investing resources into building a robust content play for paid, earned and owned media.

During her tenure, the company grew its loyalty membership to 135 million members.

To celebrate the first week of First Things First, we have a special offer for readers: Subscribe to Adweek for just $6 for 12 weeks. Click here to take advantage of the deal and check out all of the benefits of becoming a member.

Ad of the Day: Borderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Results

Like Mad Max driving a flaming, flesh-covered bulldozer through a Tide ad, the campaign for video game Borderlands 3 is equal parts creepy, chaotic and meta.

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