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Tough Questions for NBA’s Anthony Davis – Adweek

Tough Questions for NBA’s Anthony Davis – Adweek


Tough Questions for NBA’s Anthony Davis – Adweek


Anthony Davis, the reportedly newest L.A. Laker, is a man of few words. (Also, apparently, until we see AD sit at a press conference with a Lakers jersey on and formally announced, there is no deal. It’s very Obi-Wan; this is not the deal you’re looking for).

I can just tell after spending 3 minutes and 33 seconds with him on a random June Tuesday in the bowels of the NBA Store in midtown Manhattan. So what better use of time than to ask the six-time NBA All Star and the first athlete to ever sign a “Chip Deal” (Davis will serve as a creative partner to Ruffles) some tough questions.

Adweek: So why Ruffles? Did you eat them growing up?
Anthony Davis: All the time. Cheddar and sour cream were my favorite. My uncle feels like he invented BBQ Ruffles because he would take a pint of BBQ sauce [Davis mimes shaking a bottle of BBQ sauce into a bag of chips] and so we kind of just fell in love with them, like a family, you know?

Big bags or the little ones?
All sizes; I still eat ’em. I had three last night.

So this is called the “Chip Deal.” Did you get paid in chips or in cash?

I’ll take chips for sure.

So you got a bunch of sponsorships. What’s a brand that you would love to work for?

Also smart. What about a brand that you wouldn’t want to work for?
I don’t know. I mean, the opportunity just has to be right. You know, obviously, everything is an opportunity to do something great and whenever something presents itself, I look forward to it, and I’ll look into the contract and the partnership in detail and go from there.

So I hear rumors that professional bowlers are the best athletes…
Professional bowlers? Why is that?

I don’t know. I wanna get your thoughts on it.
Yah. I mean, are they athletes? I don’t know. It depends. I mean, they do something I can’t: bowl a 300. So, you know … they might be.

How much better was Jordan than LeBron?
It’s all relative to who likes Jordan and who likes LeBron.

With marketing opportunities across the country, do you see advantages of East Coast vs. West Coast?
I think both have its advantages and disadvantages. Obviously East Coast cities have stuff West Coast don’t have; West Coast has cities East Coast don’t have, so it just depends on your preference.


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